
Patience
This is a non-negotiable with watchmaking. Things can go wrong but keeping a calm head goes a long way.

Passion
A passion for watches goes a long way. Each watch is made with love.

Pride
Taking pride in your work will ensure you always maintain a high standard with a quality product to match.

Education
Growing your knowledge will help you improve your watch. Never stop learning.

Evolution
Looking for constant ways to improve the process. Better tools, better methods, constant small improvements build up over time.

Perseverance
If at first you don't succeed... try, try again. This isn't just a motto for watchmaking but a motto for life.